Published: 01/03/2011 | Modified: 07/04/2014, 11:20 am

Your national EURAXESS portal offers several opportunities for promotional activities, both within the portal itself and outside of it.

Another possibility is to advertise your portal on the web: have all your network partners include a link (or a banner, if applicable) to your portal on their websites, distribute the address in Facebook and other social media platforms. You can also launch a Google or Facebook advertising campaign to attract the desired target groups to your website.

The most obvious way for using your portal for promotion is distributing your web address in various sources—instead of printing long text on a flyer, a few catchy phrases and the web address for additional information will do. As your portal is the most comprehensive source of information about the potential of EURAXESS, its address could be distributed on leaflets, flyers, posters, etc.

However, when advertising your portal to a wider target group, you should keep in mind that when they do visit your site, they should understand what it’s all about at a glance. The attention span of first-time visitors is very limited and just landing on your home page might not be enough. What do you want them to do on your website? Answer a questionnaire? Enter their email address for more information? You must advertise the relevant information in a visible place on your portal. Alternatively, you can consider a customized landing page for first-time users.

Your portal itself offers promotional possibilities for various EURAXESS events and activities. You can publish news about relevant subjects, set up banners to promote specific events or think of other eye-catchers for your home page.