Being recognized as valuable partner for the different stakeholders is both the result of and the basis for the excellent performance of the EURAXESS Services network. Thus, the importance of high-quality communication cannot be overestimated. It belongs to the key qualifications of a EURAXESS Services staff member.
Setting up a communication strategy
It might be a good idea to have a communication strategy for your network—it helps define the communication goals and plan a long-term approach towards your stakeholders.
The communication strategy is a document that defines:
- your important stakeholders;
- your key messages to each stakeholder;
- your methods to reach them;
- your milestones and deliverables.
Preferably, the communication strategy should be set up as a common contribution from the network members (brainstorming for key messages, having discussion groups, etc.), so that there is a common understanding of the strategy and your network members feel it’s something they would want to follow.
The strategy can be used as a reminder by your network members about communications objectives over the year, and to brief project partners and other stakeholders. Most probably, you will not refer to your strategy very often in your everyday work, but it might be good to review that strategy regularly (e.g. once a year) and define which goals have been reached and what should be changed.