Published: 29/12/2014 | Modified: 29/12/2014, 3:57 pm


8th-9th November 2012, Riga, Latvia

Trainers: Andrew Manasseh & David Rose

Subcontractor: Pinnacle Communications

Brief overview

To write the website content that is easy for online readers to navigate and digest means to adapt and re-edit traditional texts, to optimise them for web reading. The training course “Writing for the Web” comprised four modules each covering a set of key concepts and skills relevant for successful web writing: the first module explored the basic principles and practicalities of customising writing for the very different environment online; the second and third modules covered writing content that gets discovered (keyword and search optimisation) as well as writing content that inspires people to follow and share in social media; the final module covered writing for the shortest online formats that increasingly dominate people’s consumption of information online.


Benefits from improving your web content

People read and consume information differently online than in print. Thus, writing for the web also differs from usual texts writing. In order to enhance the impact of your web writing, it is essential to understand how your audience read and consume information online. Well-written web content helps users find what they need quickly and absorb it effortlessly. Last but not least, users expect information to be accurate and up-to-date. If it’s not, they will clearly lose trust in your content and never visit your website again. To avoid such situations, some time and efforts should be invested to improve the content of your website.


Agenda of the training

1. Welcome, training aims and objectives
Writing for the Web, Riga2. Module 1: Principles of writing for the web: understanding how people read differently online; adapting traditional texts to suit web reading behaviour; rules, principles and best practice for effective web texts; extract learnings from best practice examples.
3. Module 2: Writing website content: key written elements of effective websites; using links, levels and structure to help online readers digest web texts. Workshop: improving the written content of your own website
4. Module 3: Writing website content: topic and content planning; thought leadership blogging; style and tone for social media and blog etiquette.
5. Module 4: Micro-writing – Twitter, Status, SMS and the mobile Web: writing for the 140-character news cycle; packing PR value into the briefest written formats.
6. Group-work


Training materials

1. PowerPoint slides used during the training;
2. A comprehensive writing skills manual designed to complement the training and act as an on-going reference guide;
3. A list of general recommendations for improving the content of EURAXESS national websites complied by participants during the group-work on day 2.


List of participants 

For more details and personal impressions you can contact one of the participants of the training:

1. Alan Kečkeš, HR
2. Anna Comini, IT
3. Anna Mossolova, EE
4. Arnis Kokorevics, LV
5. Barbara Daniel, LU
6. Beata Szoboszlai, HU
7. Elena-Stefania Ionescu, RO
8. Elin Kollerud, NO
9. Hana Huskova, CZ
10. Jean-François Huon, FR
11. John D. Olsen, FO
12. Kadri Mäger, EE
13. Karin Kase, EE
14. Karla Zimanova, SK
15. Kornelija Janaviciute, LT
16. Kristin Kraav, EE
17. Lidija Milosavljevic, ME
18. Liina Raju, EE
19. Magdalena Wislocka, IE
20. Maria Unger, AT
21. Martin Hristov, BG
22. Milan Trifunovic, RS
23. Monika Kornacka, PL
24. Neda Kocareva, AL
25. Vesa Varpula, FI
26. Xavier R. Eekhout Chicharro, ES