Published: 29/12/2014 | Modified: 29/12/2014, 2:50 pm

INFORMATION ARCHITECTURE

19th June 2014, Barcelona, Spain

Trainers: Liina Martõnjak

Subcontractor: Trinidad Consulting

Brief overview

Information architecture (IA) is a structural design that includes well-functioning labeling, search and navigation systems of your website; it is “the art of organising websites”. During the training on IA, participants learnt from the invited trainer and from each other concrete tools and methods (like navigation testing, card sorting, and user journeys) of how to present information on their national website in a more efficient way in order to make it easily searchable, logically structured and user-friendly.

 

Benefits from IA methods

Organisation of your website is critical, because it creates the first impression of your site, which in turn determines if visitors continue browsing or leave. Difficult navigation confuses people and tends to make them leave the site. Good IA, on the contrary, helps users understand where they are and find desired information.

There are several useful software and methods that you can test your IA with. For instance, to test your web “tree” and find out if people can achieve what they come for on your website, you can use Treejack software. This navigation tool helps you create a unique online study offering your users certain common search tasks. Card-sorting is another methods to try while organising or improving your web structure with the help of users. It works very easy: a set of cards with web menu elements is given to a user and he/she is asked to sort the cards into groups. The method is ideal to choose elements for the main and sub-menus! Finally, if you have no users around to involve, create personas — fictional profiles of your web user. Personas are used as a method to create realistic representations of your key audience. Personas help web designers and writers visualise their users and understand their “journeys”, i.e. steps that users take to reach their goals on a website. To learn more about each of these methods see the training materials below.

 

Agenda of the training

1. Intro to the topic
2. Good practice from the network
3. Testing your website structure with Treejack (Workshop 1)
4. Mapping the components of your website structure with Personas & Users journeys  (Workshop 2)
5. Wrapping up: card sorting method

 

Training materials

1. PowerPoint slides used during the training;
2. Navigation testing with Treejack: step-by-step instructions;
3. Card-sorting method: detailed instructions;
4. Personas and user journeys methods.

 

List of participants

For more details and personal impressions you can contact one of the participants of the training:

1. Achilleas Tsiligeridis, GR
2. Adalheidur Jonsdottir, IS
3. Ana Grdovic, HR
4. Anna Comini, IT
5. Anna Mossolova, EE
6. Annika Sundqvist Pihlström, SE
7. Ariane Studer, CH
8. Arnis Kokorevics, LV
9. Dagmar Joensen Næs, FO
10. Dimiter Dizov, BG
11. Dimitrios Sanopoulos, GR
12. Elena Zamsa, MD
13. Elena-Stefania Ionescu, RO
14. Femke van den Bosch, NL
15. Hana Huskova, CZ
16. Hanneke Clement, NL
17. Igor Trpevski, MK
18. Jean-François Chevalier, BE
19. Jean-François Huon, FR
20. Jennifer Cleary, IE
21. Karla Zimanova, SK
22. Kathrine Vangen, NO
23. Katrin Schaarschmidt, GE
24. Keren Attia, IL
25. Kornelija Janavičiūtė, LT
26. Kristin Kraav, EE
27. Lidia Virtan, MD
28. Lidija Milosavljevic, ME
29. Magdalena Wislocka, IE
30. Manda Japunčić, HR
31. Maria Unger, AT
32. Mariana Juncu, MD
33. Marius Dorian Nicolaescu, RO
34. Milan Zdravković, RS
35. Nelda Kote, AL
36. Stefania Bettini, EC
37. Svetlana Dimitrova, BG
38. Tiago Carvalho, PT
39. Vesa Varpula, FI
40. Xavier Ronald Eekhout Chicharro, ES